TOMS x So iLL x 1Climb
Indiegogo
We collaborated with TOMS and So iLL on some very special products, in an effort to introduce 100,000 kids to climbing. Take a look below at our Indiegogo campaign, the Variety L.A. wall opening, and how all of these players came together to support 1Climb.
So iLL x TOMS Alpargata with Dark Matter Rubber. Part of 1Climb's Indiegogo Campaign.
So iLL x TOMS Women's Street LV with Dark Matter Rubber. Part of 1Climb's Indiegogo Campaign.
So iLL x TOMS Men's The Street Climbing Shoe with Dark Matter Rubber. Part of 1Climb's Indiegogo Campaign.
So iLL x TOMS Alpargata with Dark Matter Rubber. Part of 1Climb's Indiegogo Campaign.
So iLL x TOMS Rolldown Chalk Bucket Part of 1Climb's Indiegogo Campaign.
We were incredibly excited when So iLL approached us with a radical idea – fund the next 1Climb wall by utilizing the crowdsourcing platform Indiegogo. But how would we be sure to make this venture a success? Get TOMS (an expert in giving back), Jason Momoa (Aquaman…need we say more?!), and So iLL (a climbing industry stalwart) involved. Next offer exclusive TOMS x So iLL collaboration climbing shoes, lifestyle shoes, and gear. Finally, open it up to you, a climbing, caring community, and let you do your thing. We were overwhelmed with the support that we received – raising over $70,000 for our campaign and ensuring the opportunity to introduce an all new group of kids to climbing.
Checkout the Variety L.A. 1Climb wall
We were so honored to be able to celebrate the grand opening of the Variety L.A. Boys and Girls Club wall while the Indieogogo was being funded.
How Did So iLL get involved with TOMS?
“Climbing can be a positive sense of escape and a positive activity that they (kids) build some identity around. I’m excited to see and meet some of the kids that will climb for the first time. I’m really excited to see in 5, 10, 15 years who these kids become.”
